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The Next Africa: An Emerging Continent Becomes a Global Powerhouse by Jake Bright and Aubrey Hruby

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The Next Africa, an Axiom Best Business Book Award winner, will change the way people think about the continent. The old narrative of an Africa disconnected from the global economy, depicted by conflict or corruption, and heavily dependent on outside donors is fading. A wave of transformation driven by business, modernization, and a new cadre of remarkably talented Africans is thrusting the continent from the world's margins to the global mainstream. 

In the coming decades the magnitude of Africa's markets and rising influence of its people will intersect with other key trends to shape a new era, one in which Africa's progress finally overshadows its challenges, transforming an emerging continent into a global powerhouse.  The Next Africa captures this story. 

Authors Jake Bright and Aubrey Hruby pair their collective decades of Africa experience with several years of direct research and interviews. Packed with profiles; personal stories, research and analysis, The Next Africa is a paradigm-shifting guide to the events, trends, and people reshaping Africa's relationship to the world. 

Bright and Hruby detail the cross-cutting trends prompting Silicon Valley venture capital funds and firms like GE, IBM, and Proctor & Gamble to make major investments in African economies, while describing how Africans are stimulating Milan runways, Hollywood studios, and London pop charts. 

The Next Africa introduces readers to the continent's burgeoning technology movement, rising entrepreneurs, groundbreaking philanthropists, and cultural innovators making an impact in music, fashion, and film. Bright and Hruby also connect Africa's transformation to its contemporary immigrant diaspora, illustrating how this increasingly affluent group will serve as the thread that pulls the continent's success together. 

Finally, The Next Africa suggests a fresh framework for global citizens, public policy-makers, and CEOs to approach Africa. It will no longer be "The Hopeless Continent", nor will it become an overnight utopia. Bright and Hruby offer a more nuanced, net-sum, and data-rich approach to analyzing an increasingly complex continent, reconciling its continued challenges with rapid progress. 

The Next Africa describes a future of a more globally-connected Africa where its leaders and citizens wield significant economic, cultural, and political power--a future in which Americans will be more likely to own African stocks, work for companies doing business in Africa, buy African hits from iTunes, see Nigerian actors win Oscars, and learn new African names connected to tech moguls and billionaires. 

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from The New York Times..By MATTHEW MUSPRATTAugust 28, 2016 An afternoon of recreational tennis at Cercle Sportif de Kigali, Rwanda’s premier tennis club. The scores are called in French, and net chatter carries on in Kinyarwanda. Credit: Matthew Muspratt  Fifteen years ago, I was a Peace Corps volunteer living in a village of mud huts on the dry Sahel landscape of northern Ivory Coast. The nearest market town, Ferkessédougou, was 20 miles away, and every Thursday morning I would mount
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from Al Jazeera..August 27, 2016 Prime Minister-designate Youssef Chahed's new unity government wins votes of confidence in parliament. Chahed is Tunisia's seventh prime minister in less than six years [EPA] Tunisia's new government has won a confidence vote, almost a month after the last government was dismissed. Prime Minister-designate Youssef Chahed's unity government was backed by parliament late on Friday with 167 votes in favour, 22 against and five abstentions, according to the AFP news agency. The vote of
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from ArabianBusiness.com..August 27, 2016 Fundamentals in the Gulf's hospitality sector remain strong despite recent falls in hotel room rates amid muted demand caused by economic slowdown, according to a new report. Alpen Capital's GCC Hospitality Industry report said that despite the drop in oil prices and currency depreciation is currently affecting demand, the sector’s long-term outlook remains stable. According to Alpen Capital, the GCC hospitality market is expected to grow by 7.6 percent annually from an estimated

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from IPS.. By IPS Correspondents August 27, 2016 Aug 24 2016 (IPS) - While agriculture could be the driving force to lift millions of Africans out of poverty and alleviate hunger, its full potential remains untapped. For example, only between five and seven percent of the continent’s cultivated land is irrigated, leaving farmers vulnerable to climate shocks like the devastating El Nino-driven drought in southern Africa. That’s why international agencies like the U.N. Food and Agriculture

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from IPS.. By IPS Correspondents August 27, 2016 Aug 24 2016 (IPS) - While agriculture could be the driving force to lift millions of Africans out of poverty and alleviate hunger, its full potential remains untapped. For example, only between five and seven percent of the continent’s cultivated land is irrigated, leaving farmers vulnerable to climate shocks like the devastating El Nino-driven drought in southern Africa. That’s why international agencies like the U.N. Food and Agriculture
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from Al Jazeera..August 27, 2016 Voters in the country to decide whether President Ali Bongo will remain in office or be unseated by a career diplomat. The people of Gabon have voted to decide whether President Ali Bongo will remain in office or be unseated by a career diplomat and close associate of his late father, who ran the country for 41 years. Polls closed on Saturday evening with results not expected until Monday or Tuesday. The
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from Al Jazeera..August 27, 2016 The amount includes $10bn in infrastructure growth, while an extra $20bn will be invested by Japan's private sector. Abe is using the conference to meet dozens of leaders from across the continent [Sayyid Abdul Azim/AP] Japan will invest $30bn in Africa over the next three years, Prime Minister Shinzo Abe has pledged at a summit in Kenya. Starting this year, Japan will make a $10bn investment in the continent's infrastructure development, focusing on electrical
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from The Africa Report.. By Dasmani Laary in Accra August 27, 2016 Ghana has decided to convert one of its forest reserves – Achimota Forest – into a world-class recreational facility and a major tourism destination hub in West Africa at a cost of $1.2 billion. The billion-dollar scheme involves construction of amusement parks, orchards, arboretum, wildlife safaris, museums, eco-commercial enclaves and eco-lodges with little disruption to natural vegetation cover. The Accra Eco Park project is
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from IPS.. By Siddharth Chatterjee August 27, 2016 Workers on a flower farm in Naivasha, in Kenya’s Rift Valley Province. Credit: David Njagi/IPS NAIROBI, Aug 26 2016 (IPS) - On August 27 Kenyans will be celebrating not just the promulgation of the new Constitution six years ago, but also the tangible gains made throughout the country. The 2010 Constitution heralded a new era of open and inclusive governance best epitomised by devolution, which is helping to